In one of Keiko Kawano’s recent classes, more than a dozen Tokyo art school students held mirrors to their faces, stretching the sides of their mouths upward with their fingers: they were practicing how to smile. | Reuters
Kawano’s company Egaoiku—literally “Smile Education”—has seen a more than four-fold jump in demand from last year, with customers ranging from companies seeking more approachable salespeople and local governments looking to improve their residents’ well-being. An hourlong one-on-one lesson costs 7,700 yen .Even before the pandemic, donning a mask in Japan was normal for many during hay fever season and around exams due to concern about getting ill for a key life event.
The former radio host who started giving lessons in 2017 has also trained 23 others as smiling coaches to spread the virtues and technique of crafting the perfect smile around Japan.
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