Toyota, Honda, Nissan and other Japanese automakers are serious about rolling out battery electric vehicles to catch up with the world's frontrunners like Tesla and BYD
The sporty FT-Se is displayed in a dim light before Toyota Motor Corp. CEO Koji Sato speaks during a briefing on the media day at the Japan Mobility Show in Tokyo, Wednesday, Oct. 25, 2023. Takero Kato, the executive in charge of electric vehicles at Toyota, said that not once, but twice, to emphasize what he considers the message at this year’s Tokyo auto show.
Toyota already sells a tiny two-seater called C+pod and the bZ4X, co-developed with group company Subaru, as electric offerings, but not much else. And it is eager to play catchup. Toyota, meanwhile, sold fewer than 25,000 EVs worldwide last year, although in the first eight months of this year, it sold 65,000, mostly outside Japan. Toyota is targeting sales of 1.5 million EVs a year by 2026 and 3.5 million by 2030.
Nissan, an early EV maker among the Japanese with its Leaf going on sale in 2010, is showcasing four EV concept cars.
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