Fitness icon Janefonda is joined by choreographer JaQuelKnight for the new HM activewear line.
The global fast-fashion retailer is launching an accessible sport line, Move, and has tappedThe line will launch on Thursday with the mission to “democratize sports apparel” and reframe athletics with a more accessible language of “movement.”
“Removing barriers to sport is very much at the heart of our purpose,” the company said in a statement. Fonda, who revolutionized fitness four decades ago with her home video series, “Jane Fonda’s Workout,” is one of the first celebrity faces of the line.H&M Move to get the whole world moving. I also really liked their philosophy of ‘move wear’ over ‘sportswear,’” she said. “To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”
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