The Supreme Court is hearing arguments in a case that pits whiskey giant Jack Daniels against a dog toy maker whose best-selling chewy toy parodies the brand.
, who in"Jack Daniel's, If You Please," said it was"the only friend there has ever been that didn't do me wrong."The Jack Daniel's company argues that it licenses its trademark to preserve its reputation, for instance licensing various dog products, including leashes, dog collars and a dog treat jar.
Some big legal guns have weighed in with friend-of-the-court briefs predicting economic doom if Bad Spaniels prevails. Former Solicitor General Gregory Garre, representing the U.S. Chamber of Commerce and the National Association of Manufacturers, argues that"giving businesses a free pass to capitalize on hard-earned trademarks ... would deeply destabilize an economic system that is rightly the envy of the world.
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