ITV Grows Streams By More Than 130% With Launch of VOD Service ITVX

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ITV Grows Streams By More Than 130% With Launch of VOD Service ITVX
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ITV’s new VOD offering ITVX has grown the broadcaster’s streams by more than 130% year on year. Newly released figures from the “Love Island” broadcaster reveals that ITVX marked 66.5 million…

Newly released figures from the “Love Island” broadcaster reveals that ITVX marked 66.5 million streams in the first week after its Dec. 6 launch . This represents an increase of 138% compared to the same period in 2021 when ITV Hub — ITV’s former VOD imprint, which was more of a catch-up service — drew just 28 million streams.

ITV’s biggest week for streaming was Nov. 22-28, which attracted 106.4 million streams and covered the last week of “I’m A Celebrity” and 16 World Cup matches, including England versus USA.following a soft roll-out, is a combination of ITV Hub, ad-free incarnation ITV Hub+ and SVOD BritBox, a one-time joint venture between ITV and BBC which is now solely owned and operated by ITV.

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