Not many companies pledge to never raise the price of an item, which is part of why the famous Costco $1.50 hot dog and soda combo gets so many headlines.
quoted Costco co-founder Jim Sinegal telling CEO Craig Jelinek,"If you raise effing hot dog, I will kill you."
Thankfully for shoppers and Jelinek's loved ones, Costco still hasn't changed the price. More recently, in 2022, when asked onif Costco would increase the cost of the combo, Jelinek simply said,"no." Similarly, Costco has kept the price of its rotisserie chickens at $4.99 since 2009. Like the hot dog combo, the chickens are known as a"loss leader," or a product companies are willing to sell at a loss because its low price lures in customers who will likely buy other items as well.
Members who go to the gym frequently may decide to level up their membership to the $24.99 Black Card option to gain access to more amenities.
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