Apple finally unveiled its new streaming TV service — Apple TV Plus
The service is Apple's latest venture into the television business.Apple on Monday finally unveiled its long-rumored TV service during an event at the Steve Jobs Theater in Cupertino, California: It's called Apple TV Plus, and it's an ad-free streaming service that's part of the revamped Apple TV app.
Additionally, Apple unveiled a major update to its Apple TV app alongside plans to bring the app to several new places — from Amazon's Fire service to Samsung smart TVs and even Roku.The idea is that the Apple TV app will act as a portal to all your entertainment, in a new section called Apple TV Channels — whether it's cable subscription-based or on streaming services like HBO Go or through Apple TV Plus.
Additionally, the Apple TV app is coming to a variety of competitors' devices, from Amazon's Fire TV platform to Roku and Samsung smart TVs.Apple's biggest announcement was its push into original content production, which is tied to the new Apple TV Plus service. To showcase some of those creations, Apple invited several creators onstage:Reese Witherspoon, Jennifer Aniston, and Steve Carell announced a new sitcom named"The Morning Show.
Winfrey said she was working on two new shows for Apple TV Plus, in addition to bringing some form of her famous book club to the service.
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