It’s Genius That ‘Barbie’ and ‘Oppenheimer’ Are Premiering on the Same Day
Summary Choose your fighter: the entertainment juggernauts that are director Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer go head-to-head in a true clash of the titans. Both films are anticipated hotter than hotcakes baked straight in the fires of hell. Both filmmakers have venerated auteurs with enough street cred to corral butts into seats on the basis of name recognition.
Add a director with Gerwig's acclaim and a successful leading lady like the multi-talented producer, actress, and activist Margot Robbie, and you've homebrewed yourself some tantalizing intrigue.
Speaking of tweets — a savvy social media campaign is the new version of water cooler discussions. Viral moments and meme trends about a movie, manufactured by a company or organically produced by the internet, are worth their weight in promotional gold. Unsurprisingly, it's here that Barbie's the breadwinner.
Worst of all, video edits combined the disparate films into a shared universe, to unfairly hysterical effect. This is the buzz money can't secure, but shrewd advertising can bottle. A mass swath of audiences is already engaged; they're proliferating hype and extending word-of-mouth reach.
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