The results are *real*. theDrybar Itcosmetics
When my hair is freshly blown out and my lashes are fluttery, I feel downright unstoppable. When either of them inevitably falls flat, I feel more like a wet cat. I’d venture to say this is the case for most women . Hair–regardless of its location on the body–is precious real estate for personal expression.
JKL: In our 11 year history at It Cosmetics, we’ve said no to every single inquiry to do a collaboration. Now we’re part of L’Oreal and they have amazing hair brands we could’ve chosen, but I wanted another female founder. I wanted it to be about something bigger. Mascara is so personal, from the formula and to the brush. Our lashes have a three month life cycle from the time they grow until when they fall out, so they’re all different lengths. The bristles of this brush are cut at all different lengths to get all of your lashes, short, medium, and long. There’s little balls, micro-spheres, at the tip to help separate after you’ve gotten the volume.
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