iSpot.tv: The New Standard for TV Ad Measurement

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iSpot.tv: The New Standard for TV Ad Measurement
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NBCUniversal Confirms As Additional Ratings Provider As Company Continues Quest For Nielsen Alternatives

Traditional survey-based creative testing is too slow. Get robust analytics in 24 hours or less during planning and final stages of creative development, plus in-market testing to identify creative wear. Assess brand recognition, purchase intent, likeability, and sentiment of your ads and benchmark against competitors.Immediately verify TV ad impressions and manage frequency with real-time media measurement.

Do you know the true impact of cross-platform TV advertising on your business? Can you precisely attribute results to media buys and creatives? How do your conversion and lift rates compare to benchmarks? Our outcome-based attribution will show you the way.

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