Companies that simplify consumers’ lives and reduce their stress are crushing the competition.
Shutterstockfrom Siegel+Gale. Companies that have managed to thrive over the past two years are those that have simplified consumers’ lives and reduced their stress. While the top winners — Amazon, Costco and Google — may not be a surprise, the increasing value being placed on simplicity in every industry deserves further examination., it became clear to me that simplicity not only has the power to increase consumer engagement, it can also boostengagement.
To this end, consider creating anonymous surveys with some or all of the following True/False questions: 2. Do my managers/directors support my effort to simplify? 3. Am I encouraged to identify and eliminate redundancies or unnecessary policies and reports wherever possible? 4. Do I encourage my teams to identify and eliminate redundancies or unnecessary policies and reports wherever possible?
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