Trendy beauty routines have taken over TikTok thanks to skin-care influencers. Are they doing more harm than good?
, the HBO drama about high schoolers, popular-girl Cassie gets up at 4 a.m. to begin a long, manic beauty routine before school. “She loved the ritual, the attention to detail,” the narrator intones, as Cassie volleys among different tools and gadgets—under-eye gel masks, a vibrating sculpting bar, an ice roller, a face roller and others—in an increasingly frenzied state. Followers of TikTok skin-care content, or “skinTok,” might recognize certain products.
On TikTok, videos hashtagged #skincare have more than 80 billion views. The offerings range from a guide to color-correcting mineral sunscreen for darker complexions to a discussion of myths about controversial ingredients like petrolatum to a how-to for using candy canes and conversation hearts to make face masks . You’ll find a dermatologist’s reactions to pimple-popping videos and experimental facials using ingredients like bologna slices, toilet paper and pumpkin pie for comedic effect .
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