An apparition of Bing’s AI-powered future
Screenshots of the AI-augmented Bing show a new “chat” option appearing in the menu bar next to “search.” Select it and you’re taken to a chat interface that says, “Welcome to the new Bing: Your AI-powered answer engine.” There are three suggestions below: that users “ask complex questions,” “get better answers,” and “get creative inspiration.” And there’s a disclaimer: “Bing is powered by AI, so surprises and mistakes are possible.
All this looks similar to the UI for ChatGPT itself, which also offers suggestions on how to best use the AI chatbot, as well as a warning that its answers may not be reliable. We can see the new Bing failing to answer a question about coding. It’s possible the UI is an early development project, pushed live by accident.This latter point is key when thinking about how AI language models could be useful for search. It’s well-known that these systems “hallucinate” with some frequency and experts warn that their integration into search engines will almost certainly deliver false information. The question is whether that information might be dangerous also.
Despite these potential problems, the explosive popularity of ChatGPT seems like it’s encouraging both Microsoft and Google to accelerate plans for their AI-assisted future. Microsoft is reportedly going to be announcing a new version of Bing in the
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