The European Union is pushing online platforms like Google and Meta to step up the fight against false information by adding labels to text, photos and other content generated by artificial intelligence.
Officials in the EU, which also is bringing in athis year to safeguard people from harmful online content, are worried that they need to act faster to keep up with the rapid development of generative AI.
Recent examples of debunked deepfakes include a realistic picture of Pope Francis in a white puffy jacket and annext to a building accompanied with a claim that it showed an explosion near the Pentagon. Politicians have even enlisted AI to warn about its dangers. Danish Prime Minister Mette Frederiksen used OpenAI’s ChatGPT to craft the opening of a speech to Parliament last week, saying it was written “with such conviction that few of us would believe that it was a robot — and not a human — behind it.
, which will force the biggest tech companies to better police their platforms to protect users from hate speech, disinformation and other harmful material.Most digital giants are already signed up to the EU disinformation code, which requires companies to measure their work on combating false information and
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Is it real or made by AI? Europe wants a label for that as it fights disinformationThe European Union is pushing online platforms like Google and Meta to step up efforts to fight false information by adding labels to text, photos and other content generated by artificial intelligence. A top EU Commission official said Monday that the ability of a new generation of AI chatbots to create complex content and visuals in seconds raises “fresh challenges for the fight against disinformation.” The 27-nation bloc has asked Google, Meta, Microsoft, TikTok and other tech companies that have signed up to the voluntary EU agreement on combating disinformation to work to tackle the AI problem. The official says companies should roll out technology to recognize AI-generated content and “clearly label this to users.'
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