It's time to embrace the box.
and St. Tropez. On the top is a handle for easy transport, and it fits effortlessly between the shelves in a fridge. “We thought about what we would want, what our friends would want—and that was something that was beautiful enough that you'd be proud to have it on your table at a dinner party,” says Pipher. “We felt we could really create something that was luxury and uncompromising on quality.
The container is also refillable. If you’d like to buy an entire box again, you can, but Juliet offers pouches that will slot into your original one. “We're trying to be very intentional about thinking about how to incorporate sustainability in every facet of the business,” says Luvera, whose previous jobs in marketing include working on Perrier Jouët., says that it's high time for boxed wine to be seen as an upscale choice.
Indeed, Juliet isn’t the only non-bottled wine company emerging as of late: there’s sommelier-curated canned wine brand
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