Without most of the nation noticing, the beverage industry has found a way to snuff out local sugar taxes—by squashing them at the state level
When the mayor of Philadelphia unveiled his battle plan against sugary sodas, it looked like he was riding a national wave. The year was 2016, and one city after another was trying to fight obesity by nudging their citizens away from cheap, high-calorie drinks. In a speech to the City Council unveiling his first
Opponents of Philadelphia’s proposed soda tax demonstrate outside City Hall in May 2016. The beverage industry has discovered that it’s far more expensive to fight soda taxes at the city level and has refocused its efforts to block soda taxes in state legislatures. | Matt Rourke/AP Photo Perhaps the industry’s most remarkable success has been California, a progressive state in which multiple cities passed their own soda taxes in the wake of Berkeley’s first-in-the-nation law and additional cities were ramping up campaigns. There, the industry used the statewide initiative system as leverage over lawmakers:on the state ballot that would prevent any city or locality from imposing.
Beyond that, however, its campaign trades on a basic insight about modern American politics: Although the liberal leadership of American cities might be a hard nut for a pro-business lobby to crack, state legislators are often far more friendly to business, and they often have the power to overrule city laws. And it’s often much cheaper to lobby in capitals like Harrisburg, Sacramento and Springfield than to wage a fight in expensive cities.
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