New research by Level Up UK reveals 95% of Black women don't trust beauty brands that sell hair relaxers. Yet, as many return to chemically straightening their hair, is a healthy hair relaxer ever possible?
became the smallest part of the Black haircare market by 2020, with sales falling a whopping 38% between 2012–2017, hair relaxers are still a divisive topic — remember the #TeamNatural vs #TeamRelaxer Twitter wars?While many of us have left our mother’s kitchens, the scars of burning hair relaxer experiences have not left us.
Years after my very first relaxer, I’ve accepted that my hair isn’t ever going to naturally swing down my back, bone straight. To achieve straight hair, I’m always going to need permanent additives like a relaxer. And this, for me, is the problem. If the reason you are relaxing your hair is connected to feelings of inadequacy I believe relaxers can be just as unhealthy mentally as they can be for our hair.
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