In the first 17 days of iPhone 15 sales in China, the new iPhone series is underperforming compared to the iPhone 14 at the same period.
According to Counterpoint Research, the new phone sales are down 4.5%. Even though iPhone 15 stock practically vanished during pre-order days in minutes, it seems this wasn't enough to outperform the iPhone 14 sales, comparatively. The reason behind it could be a decline in consumer spending. “China’s headline numbers for the 15 series are in the red, and this is a reflection of the broader decline in consumer spending,” says Mengmeng Zhang.
Early US numbers are in stark contrast to China, with the first nine days of iPhone 15 sales showing double-digit increases in overall unit sales and healthy demand across Base, Pro, and especially Pro Max models. “The US is hot right now with back-to-back stellar weekends for the new iPhone. The overall reception of the 15 series has been very positive, and we’re expecting a major upgrade cycle from iPhone 11 and 12 users,” says Jeff Fieldhack, Research Director for North America.