Barbie perfume has arrived. Retailing for $65 for a 100-ml bottle, the fragrance includes notes of strawberry nectar, gardenia, pink magnolia, whipped cream, peony and sandalwood.
in 2019 that Newton first connected with Mattel, shortly after she had inked a deal with Disney for a range of princess-inspired fragrances. “We were launching the Ariel fragrance at Beautycon — creating a modern, hip version of a perfume for a Millennial consumer — and Mattel came to talk to us,” she recalled.
Conversations with the toy manufacturer came to a halt once COVID-19 hit, but the rise of #PerfumeTok and the“My intention is to continue this line and to grow it into, you know, Ken and Malibu — I see this continuing into the future,” said Newton, whose Ken fragrance is underway though a launch date has not yet been determined.
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From pink tacos to dark political ads, Barbie mania takes over Latin AmericaLatin America is taking Barbie mania to an extreme, with everything from pink-colored tacos and pastries, commercial planes bearing the Barbie logo, political ads and even Barbie-themed protests.
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