A week of studio presentations and discussions, as well as chatter in the halls, at the CineEurope exhibition conference in Barcelona provided some interesting takeaways about the state of cinema a…
better than domestic relatively, and especially in Europe. But there’s no question that we need more flow of that product, and we need them to get back in the habit.”
Richards was bullish on closer collaboration with the Hollywood majors. “We all benefit with movies succeeding and I think that one of the few good things about the pandemic, or the only thing, is our relationship with studios in terms of marketing and promoting films, is really better than it’s ever been… We know our audiences better than anybody. And I think we still have a long way to go in terms of sharing that data with the studios, because we all win.
Looking to the future, Cripps offered, “We spend a lot of time arguing about short term wins. We’ve got to focus on the long term. If the industry is missing 20% of the audience, that’s a huge number of people every year… We can’t afford to have customers come out of the cinema and say, you know what, that experience wasn’t good. So I would just encourage everyone focus on the long term. Let’s make it a better industry.
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