Instagram will take away the likes feature (or make likes private) for some U.S. users in an attempt to 'depressurize' the social media platform.
previously reported. Removing the ability to see how many likes a post gets is therefore brandished to be a top-down effort to mitigate that kind of unhealthy online experience.The policy hasn't gone unscathed by critics. Some argue that removing public engagement metrics will mean less engagement for both businesses and influencers.
instagram is taking like counts away so that brands and companies stop paying people directly for their audiences and instead buy ads on Instagram itself. everything they do is to drive ad revenue. they are Facebook, after all.
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