Healing, energized and main character energy — that’s how a sampling of Gen Z Instagram users in the U.S. are summing up 2023.
The bulk of the survey takers indicated that they will use their dollars to support causes and communities. The report noted that 30 percent of the age group are eligible to vote but teenagers “use platforms like Instagram to vote with their wallets.” They also feel that more Gen Z politicians are needed. Maxwell Frost became the first to be elected to the U.S. Congress.
Looking ahead, Gen Z is counting on their favorite influencers to embrace mixed media and new forms of media. They are also increasingly keen to participate at in-person community-building events.
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