Instagram CEO Adam Mosseri revealed in an AMA that Threads was built by a small team, and it only took them five months.
While some doubted that could be true and that it was more likely that Meta had been working on a Twitter competitor for years, that supposed conspiracy theory was given some real weight by Instagram CEO Adam Mosseri himself. on Instagram, Mosseri took a bunch of questions about Threads. One user asked the Instagram CEO how retention was going since its launch a couple of weeks ago. Mosseri said that it was better than expected but not near where they need it.
Threads has been live for almost two weeks now and has amassed a decent following — better than any of the other Twitter competitors, for sure. In its first week, the social media app already has more than 100 million users, but only about 23 million of them are active on the platform daily. That still pales in comparison to Twitter’s 100+ million daily active users.
While Threads had a great launch, it still has a way to go if it wants to replace Twitter’s cultural relevance.
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