Indian activist Partha Chaudhury is on a war footing as he strides out of the ruling BJP's regional headquarters in Kolkata armed with passion and pages of voter lists.
"We need to meet each and every BJP supporter, and all of this has to be done in less than 300 days," the 39-year-old tells a group of fellow activists advancing into the north of Kolkata, the teeming riverfront capital of West Bengal that's home to about 15 million people.
Its leader, Prime Minister Narendra Modi, remains enduringly popular among Indians after almost a decade having brought political stability, invested in infrastructure, and championed welfare reforms and national security. While Modi and his party stress they govern for all Indians, their emphasis of their Hindu faith and culture has disquieted some members of minority groups who feel politically excluded, especially Muslims who make up about 14% of the 1.4 billion population.
In conversations with Reuters, Nadda and six other senior BJP figures outlined previously unreported details of the project - dubbed the "Big Outreach" internally - which they said marked a shift from its 2014 and 2019 election strategies focused more on large campaign rallies across the country. The campaign isn't focusing on wooing voters from rival parties, according to the party officials, but will instead make direct contact with people who voted BJP in 2019 to lock down their support, enlist their campaigning assistance and provide intelligence on local issues.
Mahua Moitra, a national lawmaker with the regional opposition All India Trinamool Congress, isn't impressed. She said the bolstered outreach efforts reflected the threats posed to the BJP by the "INDIA" alliance of 26 rivals formed in July to challenge the ruling party's nationalist platform and oust Modi.
"The BJP's grassroot workers can gather intelligence or coax voters but they will not win the 2024 election," he said, adding that too much "in-your-face" campaigning could turn off voters.Not so, says BJP leader Nadda who says politicians must keep their ear to the ground.
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