Inside Warren's early-state sleeper campaign.
WASHINGTON — Late last month, Gabriel di Chiara Spada, a political operative for Sen. Elizabeth Warren's presidential campaign, showed up at The Writer's Block bookstore in downtown Las Vegas to hear
"She is generating buzz because her campaign shows up everywhere," said one prominent Nevada Democrat who asked to remain anonymous to give a candid assessment."Every time there’s a community event, there is Warren representation there." Democratic officials and operatives in early-voting states told NBC News that they started noticing the Massachusetts senator's organizers integrating themselves into nonpolitical community activities many months ago, a sign that her first-out-of-the-box New Year's Eve launch date may turn out to have been a good decision. As others have scrambled to get going, her campaign is widely cited as the most developed in Iowa, which kicks off the primary season with its caucuses in February.
"What the Warren campaign is doing at the hyperlocal level to tie traditional grassroots organizing with nonpolitical organizing within communities in a very methodical way puts her ahead of the presidential field on the ground," said Adam Parkhomenko, a former aide to Hillary Clinton, who ran the Ready for Hillary Super PAC before joining Clinton's 2016 campaign.
Then Warren began a steady rise in national and early state polls, banked $19 million in the second fundraising quarter — all while she was using her time to take questions from, and selfies with, voters — and turned in widely praised performances in the first two Democratic debates of the 2020 cycle.released Tuesday showed her trailing front-runner Joe Biden, 32 percent to 21 percent — having closed their gap by 9 points since a July 29 poll.
The all-across-the-country part matters because this could be a long-haul nominating contest, as the last two competitive Democratic primaries were, and Warren aides say her organizing strategy should look much the same in later-voting states as it does now.
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