Exclusive L.A. gyms have turned exercise — a sweaty, uncomfortable experience for most people — into content primed for public consumption
at the Alo Wellness Club. Her circuit included a sled push and walking at an incline on the treadmill. Kendall Jenner also appeared, apparently recording her younger sister’s set on the hip abduction machine at her behest. Months earlier, when I took a turn at the bespoke, private gym situated in the activewear brand’son Wilshire Boulevard, in-house trainer Louis Chandler also invited me to hand over my phone. “People often want to be filmed,” he said.
L.A.’s fitness fever has defined the “gym-fluencer” ecosystem more keenly than ever before. You’ve likely seen them: sweat-free with coiffed hair, coordinated outfits and impossibly cut physiques. The more subtle among them might rest their phone against a water bottle to shoot each set from a low angle, while others brazenly position tripods or recruit the help of workout partners . Regular gymgoers are now all-too accustomed to their appearance.
“The No. 1 thing any brand wishes they had more of was content,” says Hensel. “Creating quality content is expensive and time consuming. Iinfluencers help us solve that challenge .… Our members don’t look at John Reed as a gym they have to go and work out at, but rather a place they want to be. Not only that, it’s a space they want to show off.”
“There is a lot of pressure to be visible and have an online presence as a trainer in L.A. because now we say our online presence is often our first or only impression on potential clients,” he says.
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