The newly-opened Shinola Hotel in downtown Detroit helped revitalize the city's downtown, and capture the attention of style-savvy travelers from all over the world. Here, a look inside the exciting collaboration between the American lifestyle brand and Bedrock, a local real estate developer.
BOILER-PIPE: Shinola Hotel's living room is incredibly versatile, stylish, and most of all, comfortable. Nicole Franzen Shinola Hotel in downtown Detroit, you’ll notice the absence of a standard staid lobby. Instead, you’ll be greeted with what the hotel – an exciting partnership between the American lifestyle brand and Bedrock, a local real estate firm – has dubbed its living room.
My loft room, for example, featured soaring ceilings and dramatic, oversized arched windows offering sparkling city views. Shinola-branded accents grace the accommodations.
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