“When I saw certain snacks that I grew up with, like murukku and the peanuts smothered with black salt and cayenne, I actually felt a lump in my throat.”
, remembers his first trip to the original Patel Brothers in Chicago, after having lived in India for 21 years: “It felt like a slice of my upbringing,” he says.
For Indian chefs, the ability to buy high-quality ingredients that come directly from the source is a game-changer.in New York, relies on the fresh spices from Patel Brothers to make her food taste the way she remembers growing up. With cumin, for example, “The one I need for my garam masala is really different from the generic cumin that people buy at Whole Foods,” she says. “The Indian cumin at Patel Brothers gives me that deeper flavor. It’s more aromatic.
Wherever they land, the stores also become community centers for the Indian population. When the first location opened up on Devon Avenue, other Indian business started to pop up on the same street, giving way to an entire stretch that became known as Chicago’s Little India. Store openings have now gotten so crowded, Patel says, that he and his cousins will fly to new locations last-minute to help out — like this past October’s opening in Frisco, TX.
Barkha Cardoz visits the store at least once every two weeks, and will regularly stop to help out a confused-looking shopper, and offer up one of her recipes. “It’s like I’m educating people about something that’s my home, my culture, my comfort level, and it feels amazing,” she says. “Why bother going back to India?”
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