Inside Milk Bar’s enormous new flagship, a sugar-fueled playground with build-your-own desserts (Via EaterNY)
location is so big that owner Christina Tosi has taken to calling her 10 other NYC locations “minis.
The mini-mart is stocked with kits for friendship-bracelet-making, plus ideal sleepover supplies like Milk Bar cookies and candies, alongside Tosi’s favorite convenience store snacks, like Cool Ranch Doritos and Big League Chew. At a miniature post office, visitors can send Milk Bar “care-packages” and postcards in a pink letterbox.
The new Milk Bar flagship also sells a chance for customers to personalize their own flavors: Customers can “build-a-cookie” , “build-a-cake” , or “build-a-pint” with Milk Bar staff. To create a giant, eight-inch wide cookie, for example, visitors reserve a time slot online . They taste through base flavors and mix-ins before a Milk Bar employee pops their choice in the oven, and it’s ready to eat minutes later.
As Milk Bar gears up for national growth, then, Tosi’s new flagship offers a chance to reaffirm its place in New York.
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