Tea sandwiches with the Louis Vuitton logo, anyone?
Fashion houses expanding into mediums beyond fashion is nothing new. But Louis Vuitton is venturing into a space that no luxury brand has gone before: an airport lounge.
You read that right. This May, above their store at Hamad International Airport in Doha, Qatar, the French fashion house opened “Yannick Alleno at Louis Vuitton.” Helmed by the three-Michelin-starred French chef, the space caters to first or business class guests traveling Qatar Airways in a fantastical manner: at breakfast and brunch, there are Parisian viennoiseries and smoked fish platters with caviar. At lunch, there are tea sandwiches stamped with Vuitton’s famousmonogram.
The entrance, on the other hand, is meant to evoke a lush jungle, with an abundance of greenery and Quetzal bird mobiles hanging overhead. And, in a nod to the likely purpose of the people stopping through, flanking the doors are stacks of Louis Vuitton trunks. “I wanted to create a place that would be open at all hours of the day or night to make any traveler feel welcome, whenever they happen to pass through,” says Yelleno. “That was a real challenge.
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