Inside Hillsong Church’s Hit-Making Music Machine (via rollingstoneaus )
Under the act, to get the tax benefits, the organisation must be not-for-profit and have only charitable purposes that are for the public benefit. Advancing religion in the community falls under this purpose.
The performers may be paid another way, or the church’s endless pool of willing volunteers may just be happy to be helping its mission. But Reagan says Hillsong has pioneered an approach to controlling the intellectual property emerging from its community and has successfully leveraged it to grow its brand globally. Part of that strategy has been controlling and benefiting from music revenues just as a traditional record label would.
Sonically, the church pushes the envelope of what worship music can be, from the hits of its early talents like Geoff Bullock and Darlene Zschech to its innovative Sydney music machine where a community of songwriters produce new songs while mentoring the next generation of worship superstars. One of its groups, Hillsong United, even calls its sound “Noted Hillsong Worship member Brooke Ligertwood, known professionally as Brooke Fraser.
“It was never ‘either or’, it was both,” she says. “I think that’s the big message for artists and for the church – artists need not be afraid of digging into community, and the church need not be wary of being a breeding ground for creativity that goes beyond it.”
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