With the arrival of June, Florence is filled with new faces who have come for Pitti Uomo, one of the most important events for men’s fashion in Italy.
The brand is celebrating 70 years in business in 2023, and, marking this milestone, it has opened a store in Florence, on Via Roma. The interiors of the new boutique were designed by the Architude architectural studio, which developed a new concept starting from the brand’s craftsmanship and quality and from the skillful combination of different materials.
The furnishings, which are transparent and light, highlight the products and the flooring, which features a woven motif on the sides, a striking reference to one of the brand’s signature processing techniques. The space is decorated with warm-colored velvet seats resting on silk and wool carpets.fratellirossetti.comCB Made in Italy, the luxury footwear label led by founder Cecilia Bringheli and Sibilla de Vuono, entrepreneur and creative director, has opened its first store in Florence.
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