Instagram Is Trialling Hiding Likes For American Users. Australian Influencers Say It's Been OK.
"I think if it’s taking away the front of mind feeling of metrics from overly obsessive teenagers worrying about likes, it’s a good thing," Toby wrote to BuzzFeed News in a message."I was never ‘stressed’ but I would stack up other posts against others. Now, not so much. I think it’s good overall."
Not everyone feels the same way. Cassie Moxham’s mood is still influenced by whether the 11,000 followers of her"The fact that I can see how many people like my posts, psychologically for me, can still inflate or deflate me," Moxham said."But perhaps in a very small way it’s given me a bit more confidence to post some traditionally 'poorer' performing content."
Some influencers have noticed that it’s changing the way followers are interacting with their posts. Perth-based influencer"One of my posts reached 2,000 likes straight after likes were removed. It was on a photo that I didn’t expect anything out of the ordinary," Smith told BuzzFeed in an email."This was around 4x my usual likes. Other times, some photos don’t do as well as I would have expected.
"I feel as though the removal of likes really shows me what my audience actually likes to see. They’re not just liking my photo because everyone else has. People aren’t afraid to like posts that they genuinely like now because the activity tab has been removed too," she said
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