'Influencers' on social media: A new low in marketing history?

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'Influencers' on social media: A new low in marketing history?
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'The rise of the social media influencer has dovetailed neatly with that other cultural phenomenon, the rise of the celebrity 'famous for being famous.'' hiltzikm's column:

Social media influencer Kendall Jenner was associated with the Fyre Festival debacle in 2017, but it doesn't seem to have affected her popularity.

Fyre, it may be recalled, was a music festival that was supposed to take place over two spring weekends in the Bahamas. It may not have started as a fraud, but over time it became indistinguishable from one; its chief organizer, Billy McFarland, is currently serving a federal prison term for fraud as a result of the scheme.

The younger daughter, Olivia Jade, 19, is a prominent influencer who promptly incorporated her college lifestyle into her commercial pitch. “It’s been a few weeks since I moved into my dorm and I absolutely love it,” she

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