Indie Artists Turn to Livestreaming as Coronavirus Crisis Unfolds

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Indie Artists Turn to Livestreaming as Coronavirus Crisis Unfolds
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How artists and venues are coming up with innovative ways to keep the lights on and the music playing — without leaving the house

Though the income won’t compare to what he could have taken in at a festival date , Gallo, by asking for donations on Venmo or PayPal, was able to make enough money to cover some flights for his bandmates, with 4,000 people tuning in and sending funds. That’s a model that musicians are currently reluctantly banking on: staging livestreams from their living rooms or home studios, and suggesting fans pay whatever they are able, if at all.

Kevin Gordon, who will be doing his own livestreams, agrees that there are some upsides to home performance in quarantine. “The solitude I’m experiencing during the show positively affects the performance — I feel freer, somehow,” Gordon says. “I do prefer the interpersonal connections made at ‘real’ shows, but I find the streaming option to be a close second, one that has its own particular positives.

While many artists are staging their own one-offs, others are planning online festivals and concert series that will live exclusively online. Kelly McCartney, host of the Hangin’ & Sangin’ Q&A series and director of the Rainey Day Fund, alongside singer-songwriter Natalia Zukerman, is launchingkicking off March 19th with livestreamed performances from Chely Wright, Lori McKenna, Anthony D’Amato, Jill Sobule, Kim Richey, and more.

Even streaming radio station Gimme Radio is opening up its platform, offering the opportunity for any artist whose livelihood was disrupted by pandemic cancellations to host their own show. Watkins Family Hour are working on converting their regular show into a livestream, and Devon Allman of the Allman Betts Band is launching his own series of streaming events.

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