Sales of Turkish-made cologne are skyrocketing. Some colognes, made with 80% alcohol, are being embraced for disinfectant properties. Cologne is traditionally offered to house guests to rub on hands.
Atelier Rebul cologne owner Goksel Kaygin and a colleague take in a new delivery of colognes to his shop in Istanbul, Turkey.The coronavirus pandemic has shuttered shops and battered financial markets around the world. In Turkey, where COVID-19 has so far killed two people and infected nearly 200, schools, universities and many businesses are closed, and large gatherings such as Friday prayers at mosques have been suspended.
Rebul cologne, like some other Turkish brands, has long been made with 80% alcohol, and it's because of its disinfectant properties that sales are booming now. "But now they understand that it's also a disinfectant," he says,"and they're coming in to buy, too." Kaygin stocks another brand as well, but because of its lower alcohol content, he says it's not selling nearly as well.Last week, the Turkish government halted the requirement to include ethanol in gasoline, boosting the capacity to produce colognes and disinfectants. Turkish media have suggested that traditional use of cologne on the hands before going out may have helped keep the number of infections in the country relatively low so far.
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