Zoey Deutch captures gen-z’s obsession with ’90s and Y2K hair in her latest project, 'Not Okay'
, as they’re known on TikTok, came to be. After pulling inspiration from real-life users on the platform, Deutch tapped celebrity colorist Tracey Cunningham to punctuate her brunette mane with tactfully bleached streaks. “Her character is a little lost and trying to find herself,” says Vanis. “It makes sense that she would do something bold [and trendy] with her hair to be noticed.
“I lived through these eras, so it felt effortless and so fun to bring back things I grew up loving,” says Vanis, who crafted an array of different hair looks for Deutch in this spirit, including a zigzag parting, a ’90s-supermodel-esque high ponytail, and, naturally, a pair of space buns.And it wasn’t just Deutch getting in on the transformative dye-job action, but her character’s love interest Colin, played by Dylan O’Brien, as well.