In the latest TikTok fad, creators are making big bucks off 'NPC streaming.'
During TikTok livestreams, users can send their favorite content creators virtual gifts through the livestream's comments section in the form of online"stickers" shaped like ice cream cones, roses, birthday cakes and other items that will pop up onUsers purchase stickers using TikTok coins that are bought using real-world money on the platform's app or website.
NPC creators take home 50% of the value of all the stickers they receive during a livestream. They must convert the stickers into gift coins, which are then exchanged for"digital diamonds." When a creator has $100 worth of diamonds, they can cash those out for real money, InsiderDuring Tiktok livestreams, users can send content creators virtual gifts. The online"stickers" , are shaped like ice cream cones, roses, birthday cakes and other items that pop up on screen once sent.
NPC performers like PinkyDoll often respond robotically to virtual gifts they receive during a livestream with made up sounds or catchphrases evocative of the stickers being sent, encouraging fans to send more. The resulting word soup, along with creators' repetitive body movements, resemble the actions of NPCs on video games.Top creators in the NPC category are earning thousands of dollars per day.
PinkyDoll makes between $2,000 and $3,000 per stream, and up to $7,000 a day from her videos, she recently
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