“Squid Game” and “Hellbound” secured South Korea’s reputation for making high-quality shows with low production costs. That’s tempting streaming to jump in.
post-“Squid Game” bump
as the country becomes a content battleground for the global streaming wars. Now it has to keep delivering. “Squid Game,” the dystopian drama that became Netflix Inc.’s most watched show, reached new heights for South Korean content and created expectations for repeat success. That came last month when “Hellbound,” a dark fantasy series, topped Netflix’s global charts upon its debut. Four of Netflix’s six most watched non-English-language TV shows in recent weeks have hailed from South Korea.
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