In A Messy Market, This Startup Is Harmonizing The Global Carbon Landscape For Buyers And Sellers

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In A Messy Market, This Startup Is Harmonizing The Global Carbon Landscape For Buyers And Sellers
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In an industry shrouded in red tape and opacity, data can deliver a breakthrough path forward.

. Several studies across forestry, cookstoves, and renewable energy document that offset projects often do not deliver what they promise. Ascertaining quality is critical as the demand for climate compensations could increase 15-fold by 2030.”, millions of forest carbon credits approved by the world’s leading certifier, Verra, were found to be largely ineffective, and if used for offsetting, could make global warming worse.

“When you login to CEEZER, it changes your view of the market, because you move away from getting a small fraction of the market to comparing it globally to make the best decision. You can start looking at carbon credits from a content and impact perspective. As a buyer, if you want to do permanent removals, you can filter for that.”

“Ultimately, it is critical to move away from avoidance-based offsets towards more durable, carbon removal solutions like biochar and Direct Air Capture and Storage,” explains Probst. “These technologies offer two advantages: the amount of captured CO2 is easy to measure, and the deep underground storage ensures long-term permanence.

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