The company will also be testing a plant-based sausage breakfast sandwich at Burger King.
After debuting an upgraded, gluten-free Impossible Burger 2.0 last year, Impossible Foods is back with more plant-based meat—Impossible Pork and Impossible Sausage. Announced at CES 2020 in Las Vegas, they mark the first entirely new products the company has launched since the debut of the OG Impossible Burger in 2016.
“Impossible Foods cracked meat’s molecular code—starting with ground beef, which is intrinsic to the American market. Now we’re accelerating the expansion of our product portfolio to more of the world’s favorite foods,” Dr. Patrick O. Brown, Impossible Foods’ CEO and founder, said in a statement. “We won’t stop until we eliminate the need for animals in the food chain and make the global food system sustainable.
Impossible Pork, which is gluten-free, animal hormone-free, and antibiotic-free, is described to have a mild savory flavor and can be cooked via steamer, oven, charbroiler, flat-top grill, or sauté pan, according to Impossible Foods. It’s also meant to be eligible for kosher and halal certification if produced in a certified plant.
On the other hand, Impossible Sausage, which is also gluten-, hormone-, and antibiotic-free, will make its debut much sooner in the form of a breakfast sandwich. Following up on the launch of the Impossible Whopper, Impossible Foods is partnering with Burger King once more to test the “Impossible Croissan’wich,” featuring seasoned plant-based Impossible Sausage, egg, and cheese on a croissant.
In the meantime, you can always give Beyond Meat’s “sausage” a shot, which comes in a Brat or Hot Italian variety; Dunkin’ also serves a Beyond Sausage Breakfast Sandwich. Other recent plant-based meat developments include Hooters adding meatless wings—Unreal Wings made with Quorn—to the menu, and Taco Bell testing a plant-based “beef” taco in Europe. Plant-based steak could be reality, too—Brown teased the idea of a “beef steak”-like product back in January 2019.
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