'We would love to have the opportunity to play some of the blockbuster streaming movies in Imax,' Richard Gelfond told an investors conference.
"We would love to have the opportunity to play some of the blockbuster streaming movies in Imax," Richard Gelfond told an investors conference.
But Imax CEO Richard Gelfond on Tuesday said pushback from traditional exhibitors has his company respecting the traditional theatrical window and not supersizing Netflix and Amazon originals until it has a greenlight from the major circuits. He added Imax is working to drive a compromise between major streamers and exhibitors so American consumers can eventually leave their homes to see action movies from Netflix and Amazon on giant screens at the local multiplex. "Going forward, we would love if there was a compromise of some sort reached that worked for some of those exhibitors and allowed us to play some of that content. Behind the scenes, we're hoping to facilitate that," Gelfond said.
The Imax topper also discussed his growing network of giant-screen theaters across the globe as his company remains a standard bearer in the large-format business. "Our global growth pattern continues to advance nicely," he said as the Middle East, Japan, western Europe and Asia are key growth markets for Imax.
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