Richard Gelfond said the large format screen player has alternatives for its studio tentpole release calendar with new titles like the Taylor Swift concert tour film, and local language film titles.
“Now that it moved, we can play all three and we have a great title next year in,” Gelfond told the investors conference. Imax will also be screening the upcoming Taylor Swift concert tour movie in October.
“Our customers don’t sit around and shake their heads and I certainly don’t do that, because given what we are and what our brand represents, It’s highly likely that we’ll fill things in,” he added. Imax will also program local language films in select markets in the event of continuing disruption to the Hollywood theatrical release schedule from the dual strikes.
“We have a lot of levers to push. So, no, I don’t think people are that worked up about the strikes,” Gelfond concluded.
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