.imaanhammam has partnered with Frame to design a signature capsule collection. Get the details here.
are printed in bold font on a bright orange and white hoodies. Other pieces in the capsule, which is available for pre-order today on the Frame website, include double-breasted suiting sets, a long black leather blazer, vintage-wash jeans and a matching jacket, and denim shorts cutoff at the knee.
“I’m excited to launch this during New York Fashion Week, but I’m especially proud that it’s launching during Black History Month.” The campaign features a few of her friends, including fellow models Dilone and Cindy Bruna. Hammam had carte blanche when it came to conceptualizing the creative direction for the visuals and designing the line. Frame founders Erik Torstensson and Jens Grede “allowed me to be very hands on and capture my style and vision,” she says.
Hammam credits her seamstress mom for teaching her how to sew when she was a kid. But again, it was her cause that came first when agreeing to partner with Frame. Hammam hopes that others will be inspired to fight for more diversity and inclusion in the fashion industry, since she believes “progress is finally happening now that different types of beauty are being featured in magazines and celebrated in the industry.
She remembers that when she first started working in the business “people didn’t know what to do with my hair and they didn’t know which foundation to use on my dark skin.” She adds, “I got passed over for jobs because I was considered too ‘ethnic looking.’ Seven years later, diversity is being celebrated. Now, I have more opportunities, not only as a model but also I have the chance to collaborate as a designer.
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