IKEA new CEO targets 'even more affordable' furniture as habits shift

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IKEA new CEO targets 'even more affordable' furniture as habits shift
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IKEA named insider Jon Abrahamsson Ring to succeed Torbjorn Loof as chief execut...

STOCKHOLM - IKEA named insider Jon Abrahamsson Ring to succeed Torbjorn Loof as chief executive of the world’s biggest furniture brand on Tuesday as it adapts to seismic shifts in shopping.

“With a new IKEA direction and a solid franchise system in place, it’s a good time for Torbjorn to hand over responsibility,” Inter IKEA Group Chairman Anders Dahlvig said. “I think we could broaden the product range a bit in our lower price range,” Abrahamsson Ring said, adding that new materials, production techniques and distribution methods would help make IKEA “even more affordable”.

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