Along with students who are likely to succeed, college and universities want students that want them.
It's common knowledge that college admission committees consider more than just an applicant's grades when deciding between candidates, seeking to draw a pool of people from diverse backgrounds who are likely to succeed in both their studies and future careers.
Ringleader William Rick Singer, who has pleaded guilty, concocted a scheme involving several coaches at schools nationwide, raising broader questions regarding the fairness of college admissions, a process that is often clouded in uncertainty. The scandal caused many people, including legislators, to call for greater transparency.
"If a student hasn't paused and clicked on an email, that may show a lack of demonstrating interest, so they may not take a chance on admitting that student, even if they're completely qualified," Eva Dodds, Director of College Counseling, Collegewise Detroit, toldNeha Gupta, founder and CEO of College Shortcuts, said colleges and universities can track open rates for emails.
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