We dive deep into pre-MCU history with IconsUnearthed: Marvel creator and director Brian Volk-Weiss about the groundbreaking accomplishments and surprising beginnings of the MCU. The docuseries airs Tuesdays on VICETV!
The Nacelle Company and Vice TV’s Icons Unearthed: Marvel continues the Icons Unearthed series with a deep dive into the biggest film phenomenon of the modern era. The series begins with the origins of the Marvel comic book company and the surprising twists and turns that brought it to the brink of 2008’s Iron Man, chronicling key moments that have since shaped the MCU.
Marvel wasn't bad. It wasn't bad at all. We got great people, and not only did we get great people, but we also got really, really good information. Dare I say it, maybe a little gossip. We got some good stuff. There are going to be a lot of surprised people out there. Unlike Star Wars and The Simpsons to a certain degree, Marvel has not really been covered. That's kind of the whole point of Icons Unearthed, but it's really shocking to me.
I think one of the problems Marvel has is that it is impossible to judge, because there are no comps. When you're trying to sell a house, how do they figure out what your house is worth? They look at all the houses around your house, and that's how they do it. You can't really do that with Marvel; it's really crazy. Can I tell you one story that sums that up perfectly? Brian Volk-Weiss: When I was a kid I went to a summer camp in Massachusetts.
Marvel got $25,000. That's it. Ike Perlmutter and Avi Arad were a huge part of this, to put it mildly. They had the confidence to go to Merrill Lynch and get a half billion dollar loan.
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