The first scent from Kylie Cosmetics, Cosmic is fantastic. Here, Kylie Jenner spills how the new fragrance came to life.
I’ve been closely following Kylie Jenner’s impact on the beauty world for nearly a decade. There was a time when I’d put my whole life on hold to quickly write a story if she teased a new Kylie Cosmetics launch on Snapchat. I visited the brand’s HQ in 2019, after the launch of Kylie Skin, and I’ve been diligently testing all the new formulas since it was relaunched under Coty in 2021.
And it’s a far cry from the colorful, lip-shaped perfume bottles Jenner designed with her sister Kim in 2019. Also worth shouting out: the actuator . The perfume sprays in an ultra, ultra fine mist—like a cloud, not a spritz—which makes the application process feel luxurious.“We wanted the bottle to feel like an art piece. I wanted it to be beautiful in your bathroom or your bedroom, wherever you keep your fragrances,” Jenner says. “It makes me happy to look at my bottle.
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