Benito's modeling contract when?
Photo: Courtesy of Jacquemus
These images made me type "STOP THE PRESSES" into our team Slack channel; please keep in mind that Fashionista is, famously, a digital-only publication — in other words: It doesn't have, and has never had, a need for presses. But I digress: What makes this campaign great, aside from the inspired casting, is how fun it is! These images are playful and energized in a way that speaks to the Jacquemus brand and how it lives and breathes in the real world.
Jacquemus' promises that there's "more coming soon," and I simply don't know what to do with myself. Are we getting a full Bad Bunny lookbook? Can we expect Bad Bunny front row — or, better yet, on the runway — at the next Jacquemus show? The possibilities are endless, and all too much for me to consider on this, the Monday before New York Fashion Week. I need to go lay down.
Anyway, please enjoy the full "Le Splash" preview starring Bad Bunny in the gallery, below. And someone please get IMG on the phone.
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