I've invested in 2 unicorns — here's how to identify successful startups early (via medium)
Joe Gardner has invested in two unicorn startups, Fair.com and Wheels Upp. Through working with these and other early-stage startups, he's learned some signs of startup success. Both of his unicorns had strong executive leadership teams with previous success in their respective industries. He says that investors should get to know founders personally, ensure that they data to back up their work, and a clear strategy. Visit Business Insider's homepage for more stories.
Joe Gardner has invested in two unicorn startups, Fair.com and Wheels Upp. Through working with these and other early-stage startups, he's learned some signs of startup success. Both of his unicorns had strong executive leadership teams with previous success in their respective industries. He says that investors should get to know founders personally, ensure that they data to back up their work, and a clear strategy. Visit Business Insider's homepage for more stories.
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